Michael Going, Los Angeles based photographic artist, has long been internationally recognized as the leading innovator of altered Polaroid SX-70 photography.

Cited as the "Master of the Manipulated Polaroid" (Photo District News).
Going was first celebrated for ground breaking editorial essays for Sports Illustrated,
Time and many other leading national publications as well as ground breaking advertising campaigns for Hyatt Resorts and other leading companies.

His unique vision has been profiled in leading publications such as Communication Arts, American Photographer and numerous others.

Since 1978, besides the commercial and editorial assignments, he created
a vast body of work, including essays on Paris, New York, Los Angeles, Hawaii and numerous other subjects and explorations.

Mr. Going's work is in museums such as Maison Europeene de la Photographie in Paris, corporate collections such as the Polaroid Corporation and Frito-Lay as well as numerous private collections.
In 2005 Polaroid Corp ceased making the Time Zero film and ended an era of altered Polaroid imagery.

For a complete bio click here.
Signed limited edition prints of his work are available
Images are available for stock licensing, email for info
Read about the process and artist statement

Michael Going created over 4,000 hand altered Polaroids and over 12,000 that were not altered.
The portfolios show examples of commercial/editorial commissions
and personal work created from 1978-2006.